Donât be Crunched by the Credit Crunch â Upgrade Your Marketing!
Are you going to let the “Credit Crunch” crunch you? Even though the present negative press and media coverage is enough to make you pack up and head for the hills – don’t! Or, burying your head in the sand isn’t going to help either – you need to take some positive action!
In ignorance, many companies pull the plug on their marketing budgets when times get tough – but that is very short sighted. Why is your business in decline? It’s because you have less clients, or your current clients are spending less.
So what is the solution?
Yes, you need more clients or encourage those you work with to spend more with you. As a marketing company, we often have people come to us when they are in trouble. Through months or possibly years of neglect of their sales pipeline, they have reached difficultly where their cash flow dries up, and their forward forecasts will no longer gain them credit with their bankers. That’s such an awful place to reach! So, please learn from other’s mistakes and concentrate your efforts on sales and marketing.
So – how’s your sales pipeline?
Have you dedicated sufficient man hours or staff to ensure that new business will continue to flow your way? It’s highly recommended to introduce new practices in the current climate and here are a few suggestions to get you going:
Objective Marketing is run by Robert W Ward, a highly experienced UK marketing expert.
